The Forge Merchant Portal is your centralized dashboard for handling financing,
increasing revenue, and scaling your business effortlessly. It turns complex financing
into fast, user-friendly process that drives results
Merchant Portal
Offer instant financing at checkout. Reduce abandoned sales and affordability concerns. Give customers access to flexible, easy-to-approve financing options.
Track loan applications and approvals in real-time. Customize financing promotions to drive conversions. Generate reports on financing impact and sales growth
Notify customers of financing options and special offers. Offer personalized loan promotions to drive repeat business
Easily view customer information, application history, and deal progress. Send reminders, upload required documents, and stay in control at every stage
Send customers a personalized application link to start the financing process on their own. Once submitted, you can track the status of each applicant in real time – from prequalification to approval – all within your portal
Access a network of top-tier lenders and present personalized loan offers to your customer on the spot, online, or in-store
Welcome to Forge
Simple workflow to initiate a customer financing request
Instant soft-pull prequalification and offer presentation
View, compare, and select available loan options
Our Values
Close more sales by offering financing that meets every customers needs
Manage everything from applications to final payout in one place
Tap into our network of lending partners with flexible credit programs
Deliver a seamless financing experience from checkout to funding
FAQs
Forge is a lending-as-a-service (LaaS) platform that connects coaches and trade schools to streamline the consumer finance process. Our platform enables real-time loan applications, underwriting, offer selection, document execution, and funding – all in one seamless interface.
Forge is free for merchants. There are no setup fees, monthly charges, or integration costs. Our goal is to help you grow your business by making financing more accessible to your customers.
Please note: some offers, typically those presented to non-prime
applicants, may include a Merchant Discount Rate (MDR). This will always be clearly disclosed within the offer details.
Yes, as the merchant you will be able to choose whether you want to
choose to offer all financing offers or a select few to your customers.
Forge delivers one simple soft-pull application, multiple tailored
financing offers, and direct funding to your business, in one
seamless platform
Copyright © 2026, Forge Funding