Company

The Forge Merchant Portal is your centralized dashboard for handling financing,
increasing revenue, and scaling your business effortlessly. It turns complex financing
into fast, user-friendly process that drives results

Welcome to Forge

Transforming Consumer Lending with Smart Technology

At Forge, we believe financing should be seamless, accessible, and truly empowering
for businesses, lenders, and consumers alike. Our platform removes the complexity
from consumer lending, delivering an intuitive, automated, and fully scalable solution
that connects merchants with the best financing options for their customers.

Since 2012, our team has partnered with some of the world’s leading banks and fintech
companies to craft custom financing solutions across multiple industries. We deliver
top-tier consumer programs tailored to your business and your customers’ needs.
Whether you’re seeking prime financing for qualified buyers and students, broad
approval options, or fully customizable in-house programs, Forge guides you in
designing and launching the most competitive, effective solutions in coaching, trade
school, and education space.

Our Values

What is Forge?

Simple

Our fast, mobile-friendly application ensures an easy and intuitive experience

Scalable

Merchants can offer financing effortlessly

Smart

AI-driven underwriting and lender matching deliver the best financing options

Secure

With built-in compliance and encryption, Forge ensure secure transactions at every step

Plan Your Finance

Partner with Forge to supercharge your growth

FAQs

Frequently Asked Questions

Forge is a lending-as-a-service (LaaS) platform that connects coaches and trade schools to streamline the consumer finance process. Our platform enables real-time loan applications, underwriting, offer selection, document execution, and funding – all in one seamless interface.

The onboarding process is simple and guided. After submitting your business information, our team will review and approve your account, typically within 1-2 weeks. From there, you’ll gain access to your portal and begin offering financing to your customers right away.

Forge is free for merchants. There are no setup fees, monthly charges, or integration costs. Our goal is to help you grow your business by making financing more accessible to your customers.

Please note: some offers, typically those presented to non-prime
applicants, may include a Merchant Discount Rate (MDR). This will always be clearly disclosed within the offer details.

Yes, as the merchant you will be able to choose whether you want to
choose to offer all financing offers or a select few to your customers.